Privacy And Cookies Policy

Last updated: March 31, 2021




I Am Releasing Shame is committed to protecting your privacy. This Privacy Statement sets forth our current privacy practices with regard to the information we collect when you interact with our website or make a purchase. By accessing, you acknowledge and fully understand our Privacy Statement and freely consent to the information collection and use practices described in this Website Privacy Statement.




Related services and offerings with links from this website, including vendor sites, have their own privacy statements that can be viewed by clicking on the corresponding links within each respective website. Online merchants and others who participate are encouraged to participate in industry privacy initiatives and to take a responsible attitude towards consumer privacy. However, since we do not have direct control over the policies or practices of participating merchants and other third parties, we are not responsible for the privacy practices or contents of those sites. We recommend and encourage that you always review the privacy policies of merchants and other third parties before you provide any personal information or complete any transaction with such parties.




It is not the Company’s intention to collect any personal information about you, however, the Company may incidentally collect personal information from you when you:


contact us or request information from us in any other way;

visit our website; or

communicate with us via social networking websites, voluntarily share in our community app or similar technologies.

We will indicate where any personal information we have requested is mandatory or optional. We will also explain the consequences should you decide not to provide information which we have indicated is mandatory. In some circumstances this may mean we are unable to provide you with a certain service.


We may also collect information about you from third party sources, such as from your use of other websites which we operate, and from related third parties such as sub-contractors with whom we work.




We may collect and process personal information about you which you provide to us, such as:

  • Your contact details (e.g., your name, address, or email address).
  • Your Internet protocol address.
  • The kind of browser or computer you use.
  • Number of links you click within the site.
  • State or country from which you accessed the site.
  • Date and time of your visit.
  • Name of your Internet service provider.
  • Web page you linked to our site from.
  • Pages you viewed on the site.


If you contact us with a complaint or query, we may keep a record of the correspondence.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.  We refer to this information as “Order Information.”




We may process your personal information for the following purposes:


to provide you with the information and services you have requested;

for system administration purposes and for internal operations to ensure that content is presented in the most effective manner for you and for your device;

to provide customer support and ensure we provide a good level of customer service;

to notify you of any changes to our services;

for security and fraud prevention and to ensure that our website and digital properties are safe and secure;

to comply with applicable laws and regulations; and

to use the Order Information that we collect generally for fulfilling any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).




We will only process your personal information where we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case the legal basis will be one of the following:


Our legitimate business interests: Where it is necessary for us to process your personal information as part of the normal operation of our business, provided in each case that this is done in a legitimate way which does not unduly affect your privacy and other rights. For example, where you contact us about the site and it is necessary for us to handle your personal information as part of our customer service.

Compliance with law: Where we are subject to a legal obligation and need to use your personal information in order to comply with that obligation.




The personal information that we collect may be transferred to, and stored at, a destination outside the UK and/or European Economic Area (the “EEA”), including countries, which have less strict, or no data protection laws, when compared to those in Europe and the UK.


Whenever we transfer your information as described in the paragraph above, we will take steps which are reasonably necessary to ensure that adequate safeguards are in place to protect your personal information and to make sure it is treated securely and in accordance with this Privacy and Cookies Policy. In these cases, we rely on approved data transfer mechanisms (such as the EU “Standard Contractual Clauses” and the EU-US “Privacy Shield”) to ensure your information is subject to adequate safeguards in the recipient country. If you are located in the EEA or the UK, you may contact us for a copy of the safeguards which we have put in place to protect your personal information and privacy rights in these circumstances.




We take steps to ensure that the personal information that you provide is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised. For example, we may keep a record of any correspondence with you (for example if you have made a complaint) for as long as is necessary to protect us from a legal claim.




We maintain reasonable technical and organisational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information as it is transmitted to us.




We may disclose your personal information to the following categories of third parties:


within our group of companies (i.e. our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006);

with our suppliers, business partners, and service providers, where they are helping us to promote the site and its content as well as providing our services to you;

with business reorganisation parties, in the event that we sell any business or assets, in which case we may disclose your personal information to the prospective buyer of such business or assets;

if we or substantially all of our assets are acquired by a third party, in which case personal information held by us about our customers and visitors to our websites will be one of the transferred assets;

with authorities or similar third parties (e.g., auditors) requesting mandatory disclosure in compliance with applicable law, if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation or request; or

with other companies and organisations for the purposes of fraud protection to protect the rights, property or safety of us or our users, or others, and in order to enforce or apply our terms and conditions (this includes exchanging information).




We use cookies, web beacons and/or similar technologies to understand and enhance your online experience on the site. Our affiliates, as well as our and their third-party service providers, also use such technologies for this purpose.


Cookies are small text files placed in your browser.  Web beacons are small strings of code that provide a method for delivering a graphic image on a webpage for the purpose of transferring data, such as the IP address of the device that downloaded the page on which the web beacon appears, the URL of the page on which the web beacon appears, the time the page containing the web beacon was viewed, the type of browser that fetched the web beacon, and the identification number of any cookie on the device previously placed by that server.


Various types of cookies are used via the site:


“Session cookies” are used (which will usually be deleted when you log out) to keep track of your internet session, which, for instance, allows the Company to remember the site language. Without these cookies the online services that you have asked for cannot be provided. Session cookies are necessary and/or useful for the functioning of the site

“Persistent cookies” are used (which are longer-term) to help you move around and enjoy the features on the site more easily and to remember preferences, actions and settings to improve your visit (at your request)

You can object to such cookies through your browser settings, however, please note that without essential cookies, some features or activities may be limited or not available to you.  For more information on how to control cookies on your browser, or about cookies generally, please see


We also use a local storage mechanism (LSM), in place of cookies, to improve and customise your experience on our website. The LSM acts like a functional cookie but adds an additional layer of privacy in that the LSM cannot be read by our servers, only you! This means that the LSM cannot be used for tracking you online. Browser settings will not allow you to manage LSMs, you may be able to manage them by alternative means. To learn more, see


The purposes for which we use cookies and other technologies.


We use cookies and similar technologies on the site for the following purposes:


Strictly Necessary: enabling core site functionality

Strictly necessary cookies and similar technologies are essential in order to enable you to move around the site and use its features. Without them, services like enabling appropriate content based on your type of device cannot be provided.

We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here:


Analytics: allowing us to analyse site usage.

Analytics cookies and similar technologies collect information about how you use the site, so that we can analyse traffic and understand users’ interactions to perform analytics, including to analyse, measure and report on usage and performance of the site.


For this purpose, we may use third-party service providers such as Google Analytics, who may use their own cookies and similar technologies. The information is used to improve our sites or products. You can find out more information about Google Analytics cookies here: To opt out of Google Analytics relating to your use of our sites, you can download and install the Google Analytics Opt-out Browser Add-on available via this link:


Functional: allowing us to personalise your experience of our sites.

Functional cookies and similar technologies allow the site to remember choices you make (such as the region you are in) and to provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts and other parts of webpages that you can customise.


Managing cookies and similar technologies.


If you are in the UK or EEA, we will ask for your consent before using any cookies (apart from strictly necessary cookies) and you can withdraw your consent at any time.


You can also manage your consents for cookies on the site through your browser settings. You can adjust your browser to reject cookies from us or from any other site operator. Controlling cookies via browser controls may not limit our use of other technologies. Please consult your browser’s settings for more information. You can also check your browser settings to learn how to delete cookies.


Blocking cookies and similar technologies might, however, prevent you from accessing some of our content or site features.


Adobe’s Flash player and similar applications use Local Shared Object (“LSO”) technology to remember settings, preferences and usage similar to browser cookies. Flash cookies are not managed through your web browser, but you can access your Flash management tools from Adobe’s website. Your browser may also offer other tools to delete or reject other LSOs; please check your browser’s settings or help menu for more information.


You can opt out of targeted advertising by visiting:





Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:




Given the divergent practices of organisations that offer browsers and the lack of a standard in the marketplace, we do not respond to DNT signals at this time.

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.




You have certain rights in relation to your personal information. These include: the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information.


We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. If you wish to exercise any of these rights, please conduct us using the contact details below.


You may also have the right to complain to a data protection authority if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have such concerns, we request that you initially contact us (using the contact details below) so that we can investigate, and hopefully resolve, your concerns.


Our website and other digital properties may, from time to time, contain links to and from third party websites and services (including third party social media platforms). If you follow a link to any of these websites and/or services, please note that they have their own privacy policies and we do not accept any responsibility or liability for them. Please check any such third party privacy policies before you submit any personal information to these websites or services.




California law requires that we describe the personal information that we have collected about California consumers in the past 12 months, by identifying specific categories of personal information. We have collected the following:



Internet or other electronic network activity information; and

Characteristics of protected classifications under California or Federal law, such as age or national origin;

For more details on what is collected, or for information regarding the sources of such personal information, please see sections “How and When We Collect Personal Information About You” and “What Personal Information Do We Collect About You” above. For information regarding how we may use or disclose such personal information, please see sections “Purposes for Processing Your Personal Information” And “Disclosing Your Information” above.


California law also mandates that we specify certain disclosures, as some disclosures constitute a “sale” of data under California law, even if no money is exchanged. We do not sell personal information. However, we may have disclosed the following personal information to the following categories of third parties for our operational “business purposes” as defined by California law, in the last 12 months:


Identifiers: I Am Releasing Shame, our suppliers, business partners, social media networks, and service providers.

Characteristics of protected classifications under California or federal law, such as age or nation origin: I Am Releasing shame, our suppliers, business partners, social media networks, and service providers.


In addition to the right to access the personal information that we collect, use, disclose, and sell, and the right to deletion, as described above, California residents also have the right to access specific pieces of information we hold about them, and the right to opt-out of the sale of their personal information. However, we do not sell personal information, nor do we have any actual knowledge of any sale of personal information of minors under 16 years of age.


You have the right to not be denied goods or services for exercising your rights.


If you wish to exercise any of these rights or have any questions or concerns regarding the processing of your personal information, please contact us at We will respond to your request consistent with applicable law.


Please note, however, before we will be able to process your request for access or deletion of personal information, we will need to properly verify your identity for security purposes. Where we possess appropriate information about you on file (e.g., name, email address), we will attempt to verify your identity using that information. We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.


To use an authorised agent to make a request on your behalf, you will need to directly confirm with us that you provided the authorised agent permission to submit the request, provide the company with signed permission for the authorised agent to act on your behalf, and you will need to verify your identity, directly with the company.




When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.




We may change this Privacy and Cookies Policy at any time. The new Privacy and Cookies Policy will be displayed on our website. The date this Privacy and Cookies Policy was last updated appears at the top. If any changes occur, that materially impact previously collected information about you, we will make reasonable efforts to notify you.




Questions and comments regarding this Privacy and Cookies Policy should be sent to

I Am Releasing Shame

Holderschwendi 7

9042 Speicher